March 23, 2015

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How to Attract Local Patients to Your Aesthetic or Medical Practice, Part 2

Helping local patients find your aesthetic practice online is one of the most effective ways to grow your business. This is because potential patients in your area are searching for the treatments and procedures you perform. Therefore, if you're not getting found when they search...you're essentially losing those patients to your competition. Last time, I wrote about how you can use social media, local SEO optimization, and online reviews to...


June 8, 2011

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How to Create a Profitable Library of Content for Your Patients

When it comes to building patient trust, showing them that you are the expert from the moment they visit your site is what will win them over.  If you provide them with valuable, useful information as they are considering the services you provide, they will not only trust you, but will be more likely to select you over the competition. Here are some creative ways to create content for your patients that will increase profits and help your SEO,...


February 8, 2011

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How to Teach Web Site Visitors and Build a Larger Patient Base

Updated November 10, 2014 - Your website is sometimes the very first impression that your prospective patients have of you and your staff.  If your site is designed with engaging content, informative videos, and easy-to-find information they will be able to find what they are looking for. Ultimately, because of the content on your web site, they should arrive at the conclusion that you are their first choice.  Teaching patients in the...