Kim Virrueta
September 8, 2011
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Help New Patients Schedule a Consultation
"You can bring a horse to water, but you can't make it drink." Right? Not necessarily so when it comes to prospective patients who are on your Web site. Your site visitors have found you online because they are already interested in your services and live in your area. The good news is, that means that you already have pre-qualified visitors from the start based on their location and interests. But it takes more than that. Here are five...
Kim Virrueta
July 17, 2011
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Elements to Avoid in Web Site Design
Your web site is a reflection of you, your staff, and your practice. The idea is to help your visitors find what they are looking for and to keep them engaged long enough to determine that you're an expert and decide to schedule a consultation. If your website is not optimally designed, however, you’ll lose them in the first two seconds of them arriving. This is ineffective at best and destructive at worst. To avoid losing visitors to...
Kim Virrueta
April 8, 2011
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How to Create Effective Patient Education Videos
Updated November 10, 2014 - There’s no better method of delivering information to patients than through video. It’s convenient and helpful for them to learn instantly from the comfort of home or while on-the-go using a mobile device. The goal of your practice marketing videos should be to educate your patients with the highest-quality information. Their desire to schedule an appointment with you will be the end result. Since PowerPoint...
Kim Virrueta
March 13, 2011
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How to Educate Your Patients in the Most Effective Ways
Updated November 10, 2014 - “Content is King” is how the saying goes in Internet Marketing. And that couldn’t be more true for web surfers and even more so for potential patients. Your web site visitors want to know how procedures are done, what your before and after results look like, and healing times they can expect. This is why creating engaging, educational content on your web site is essential to your success. 5 Tips for Creating...