Kim Virrueta
February 27, 2015
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How to Attract Local Patients to Your Aesthetic or Medical Practice, Part 1
By Kim Virrueta, Aesthetic & Medical Marketing Expert - For plastic surgeons, cosmetic dentists, and dermatologists, the need to be found online is more urgent than ever. The old Yellow Pages days are long gone, Google constantly changes how they rank websites in their search engine, and demands from tech savvy patients are growing (such as having a mobile-friendly website). What can your aesthetic practice do to maximize your exposure...
Kim Virrueta
March 31, 2012
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Link Building 101 for Better SEO
Updated April 4, 2013 - So you want to get to the top of Google, right? Unfortunately, So do the hundreds or thousands of other doctors that are competing for the top spot in the local SEO game. That's OK, though, because if you know what to do, you'll beat out the competition and work your way to the top of the rankings in just a few short months. It's not an overnight success or a way to get rich quick, but with a continuous link building...
Kim Virrueta
March 16, 2012
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The Explosive Reaction Between Social Media and SEO
Updated November 7, 2014 Social media marketing is something so explosive for a medical practice that many doctors are actually afraid to light the fuse and let the explosion happen. They fear that once the “bomb goes off” they won’t be able to keep up with the increase in business and the time it takes to handle maintaining their social media profiles. This is not the case at all; in fact, neglecting social media can be as devastating to...
Kim Virrueta
February 8, 2012
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SEO Success Starts Here
Updated April 4, 2013 Your aesthetic practice is your pride and joy. It took you years of medical school as well as surgical experience to be in the place you are today. That means everything to your patients. However, if you are neglecting your online medical marketing and not making sure to adhere to current SEO best practices, your patients won't find you on Google or any other search engine for that matter. Here are a couple of examples of...
Kim Virrueta
June 8, 2011
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How to Create a Profitable Library of Content for Your Patients
When it comes to building patient trust, showing them that you are the expert from the moment they visit your site is what will win them over. If you provide them with valuable, useful information as they are considering the services you provide, they will not only trust you, but will be more likely to select you over the competition. Here are some creative ways to create content for your patients that will increase profits and help your SEO,...