November 8, 2011

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How to Analyze Your Site for Better Profits

In your aesthetic practice, there’s no better medical marketing tool than your web site.  Sometimes visitors are looking to see if you perform a specific procedure that they are considering.  Others would simply like to read more about you before deciding whether to schedule a consultation. Either way, your web site is often times the first contact your prospective patients have with you.  The very best way to capitalize on the patients who...


March 9, 2010

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Best Practices: Using SEO in Plastic Surgery

Updated April 4, 2013 Just as your expertise as a plastic surgeon is learned and perfected over many years; cosmetic surgery marketing is an acquired skill that takes time. Specially-constructed marketing strategies for the plastic surgeon are perfected for each individual practice. This type of strategy goes far beyond the everyday SEO and Internet marketing that comes with standard companies. Here are the top three best practices of cosmetic...