July 17, 2011

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Elements to Avoid in Web Site Design

Your web site is a reflection of you, your staff, and your practice.  The idea is to help your visitors find what they are looking for and to keep them engaged long enough to determine that you're an expert and decide to schedule a consultation. If your website is not optimally designed, however, you’ll lose them in the first two seconds of them arriving.  This is ineffective at best and destructive at worst. To avoid losing visitors to...


June 8, 2011

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How to Create a Profitable Library of Content for Your Patients

When it comes to building patient trust, showing them that you are the expert from the moment they visit your site is what will win them over.  If you provide them with valuable, useful information as they are considering the services you provide, they will not only trust you, but will be more likely to select you over the competition. Here are some creative ways to create content for your patients that will increase profits and help your SEO,...