April 8, 2011

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How to Create Effective Patient Education Videos

Updated November 10, 2014 - There’s no better method of delivering information to patients than through video.  It’s convenient and helpful for them to learn instantly from the comfort of home or while on-the-go using a mobile device. The goal of your practice marketing videos should be to educate your patients with the highest-quality information.  Their desire to schedule an appointment with you will be the end result. Since PowerPoint...


March 13, 2011

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How to Educate Your Patients in the Most Effective Ways

Updated November 10, 2014 - “Content is King” is how the saying goes in Internet Marketing.  And that couldn’t be more true for web surfers and even more so for potential patients. Your web site visitors want to know how procedures are done, what your before and after results look like, and healing times they can expect. This is why creating engaging, educational content on your web site is essential to your success. 5 Tips for Creating...


July 12, 2010

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Part 2: Building a Profitable Email List

In part 1, we looked at some of the essentials to building a patient email list and how stagnant your practice can become without this list.  Here is the final installment in this two-part series. If you missed part 1, please click here to read it first.  These tips will greatly help your medical practice marketing work better and even more effectively. Communication is Key to a Profitable Email List Within your newsletter, target specific and...