Kim Virrueta
March 23, 2015
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How to Attract Local Patients to Your Aesthetic or Medical Practice, Part 2
Helping local patients find your aesthetic practice online is one of the most effective ways to grow your business. This is because potential patients in your area are searching for the treatments and procedures you perform. Therefore, if you're not getting found when they search...you're essentially losing those patients to your competition. Last time, I wrote about how you can use social media, local SEO optimization, and online reviews to...
Kim Virrueta
February 27, 2015
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How to Attract Local Patients to Your Aesthetic or Medical Practice, Part 1
By Kim Virrueta, Aesthetic & Medical Marketing Expert - For plastic surgeons, cosmetic dentists, and dermatologists, the need to be found online is more urgent than ever. The old Yellow Pages days are long gone, Google constantly changes how they rank websites in their search engine, and demands from tech savvy patients are growing (such as having a mobile-friendly website). What can your aesthetic practice do to maximize your exposure...
Kim Virrueta
May 23, 2012
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Two Mistakes to Avoid in Practice Marketing
Updated November 7, 2014 Being a marketing consultant to plastic surgery, dermatology, and cosmetic dental practices as well as a patient myself, I've picked up a thing or two about the mistakes that doctors make with their patients. In the following list, you'll discover the top two most costly errors and how to avoid them. Avoid these and you will be well on your way to profitable and lasting patient relationships. Mistake #1: Ignoring...
Kim Virrueta
March 13, 2011
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How to Educate Your Patients in the Most Effective Ways
Updated November 10, 2014 - “Content is King” is how the saying goes in Internet Marketing. And that couldn’t be more true for web surfers and even more so for potential patients. Your web site visitors want to know how procedures are done, what your before and after results look like, and healing times they can expect. This is why creating engaging, educational content on your web site is essential to your success. 5 Tips for Creating...