Kim Virrueta
August 8, 2012
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How Patient Newsletters Can Boost Marketing Results
Updated November 10, 2014 Patient email newsletters are there to help you touch base with patients in a different, even more personable, way. It's something great that happens between doctor and patient when they're not thinking about getting a procedure done. As such, newsletters are a great medical marketing tool for your practice. With so many possibilities for what to include in your email communications, it can be difficult to choose...
Kim Virrueta
May 23, 2012
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Two Mistakes to Avoid in Practice Marketing
Updated November 7, 2014 Being a marketing consultant to plastic surgery, dermatology, and cosmetic dental practices as well as a patient myself, I've picked up a thing or two about the mistakes that doctors make with their patients. In the following list, you'll discover the top two most costly errors and how to avoid them. Avoid these and you will be well on your way to profitable and lasting patient relationships. Mistake #1: Ignoring...
Kim Virrueta
October 16, 2010
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The Do's of Patient Referral Programs
Updated November 10, 2014 - It never fails. Many of our first-time clients are stymied with confusion because they don't know what they're doing wrong or why their patient numbers are falling. The biggest reason for this is lack of communication with existing patients. Believe it or not, they want to hear from you again! Here are some tips for successfully managing your patient base in order to get the greatest number of referrals...
Kim Virrueta
July 12, 2010
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Part 2: Building a Profitable Email List
In part 1, we looked at some of the essentials to building a patient email list and how stagnant your practice can become without this list. Here is the final installment in this two-part series. If you missed part 1, please click here to read it first. These tips will greatly help your medical practice marketing work better and even more effectively. Communication is Key to a Profitable Email List Within your newsletter, target specific and...
Kim Virrueta
July 1, 2010
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Part 1: Building a Profitable Email List
Updated November 7, 2014 Stagnation. It drums up visions of green, mucky water that smells bad and sits around gathering bugs; the water isn’t going anywhere…and that’s the problem. Stagnation in your plastic surgery, dermatology, or cosmetic dentistry practice is as destructive to the inflow of patients as stagnant water is to our freshwater drinking water supply. In order to get your practice to grow, you’ll need to give your patients...