Kim Virrueta
May 23, 2012
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Two Mistakes to Avoid in Practice Marketing
Updated November 7, 2014 Being a marketing consultant to plastic surgery, dermatology, and cosmetic dental practices as well as a patient myself, I've picked up a thing or two about the mistakes that doctors make with their patients. In the following list, you'll discover the top two most costly errors and how to avoid them. Avoid these and you will be well on your way to profitable and lasting patient relationships. Mistake #1: Ignoring...
Kim Virrueta
October 16, 2010
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The Do's of Patient Referral Programs
Updated November 10, 2014 - It never fails. Many of our first-time clients are stymied with confusion because they don't know what they're doing wrong or why their patient numbers are falling. The biggest reason for this is lack of communication with existing patients. Believe it or not, they want to hear from you again! Here are some tips for successfully managing your patient base in order to get the greatest number of referrals...
Kim Virrueta
August 27, 2010
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Secrets to a Successful Direct Mail Program for Patients
Updated November 10, 2014 - Today’s patients want more than a great doctor. They are looking for a phenomenal staff that goes above and beyond their expectations. They also want a website to visit that will educate them on exactly what they need to learn. Additionally, they need communication from you on a regular basis. Don’t worry about bothering your patients or inconveniencing them with an email or postcard every so often. It’s...