Kim Virrueta
May 23, 2012
Image Credit:
Two Mistakes to Avoid in Practice Marketing
Updated November 7, 2014 Being a marketing consultant to plastic surgery, dermatology, and cosmetic dental practices as well as a patient myself, I've picked up a thing or two about the mistakes that doctors make with their patients. In the following list, you'll discover the top two most costly errors and how to avoid them. Avoid these and you will be well on your way to profitable and lasting patient relationships. Mistake #1: Ignoring...
Kim Virrueta
June 30, 2010
Image Credit:
10 Secrets to Growing a Multi-Million Dollar Practice
Updated November 7, 2014 The most successful plastic surgeons work on continual improvement of their processes to provide the attention, results, and follow-up that patients are looking for. Experts like these understand that the basics of person-to-person care and outstanding bedside manner never change. The following is a list of secrets that they used to turn their practices into a multi-million dollar aesthetic practice machine: 1. ...
Kim Virrueta
May 8, 2010
Image Credit:
How to Give Patients What They Want
Updated April 4, 2013 - Inside the Mind of the Aesthetic Patient By: Catherine Maley, MBA Book Review – Your Aesthetic Practice/What Your Patients are Saying By Catherine Maley, MBA, Author Introduction A truly successful aesthetic practice is tuned into their individual patients’ wants, needs and concerns. They understand how fickle the aesthetic consumer/patient can be so they anticipate and constantly improve upon all aspects of the...