Bringing Cosmetic Surgery Marketing, Social Media and SEO Together
The Explosive Reaction Between Social Media and SEO
Social media marketing is something so explosive for a medical practice that many cosmetic surgeons are actually afraid to light the fuse and let the explosion happen. They fear that once the “bomb goes off” they won’t be able to keep up with the increase in business and the time it takes to handle maintaining their social media profiles. This is not the case at all; in fact, neglecting your social media marketing can be as devastating to your cosmetic surgery marketing as trying to use wet matches to light your fuse. Here are some reasons why your site’s SEO and rank are highly dependent upon your social media marketing strategy.
More Links to Your Social Media Profiles = More Website Traffic
Google highly favors sites that have many links pointing to them, those that provide great information, and those that use keywords that are relevant to the topic of that site. Social media marketing helps to accomplish all three of those things. By using this type of cosmetic surgery marketing, you’ll be connecting with your patients on a different level than are any of their other physicians.
For example, you may discover that your Facebook fan page is bringing in 200 new site visitors per day. This influx of traffic means that potential patients are interested in your website and will likely link to it in one of their online communications (blogging, placing a link to your site on their site, emailing your link, and sharing it on their own social networking profiles). You’ll gain even more traffic to your social media accounts and to your website once this momentum gains speed. The end result is that your site’s backlinks will grow considerably; something Google loves. You have just performed an SEO tune-up on your site with hardly any effort!
The Results Speak for Themselves
Getting to the top of Google is no easy feat; it takes time and effort to gain in the ranks. However, with a social media marketing strategy in place, your website can be a reverse engineering of what we discussed in point 1 above. In other words, you can include links to your website so that your site visitors can connect with you in your social networking accounts. This type of cosmetic surgery marketing gives your practice that personal, hands-on touch that patients are looking for.
The influx of visitors to your social networking sites will increase and the cycle of people sharing links to your website and social media accounts can gain even more speed. Imagine it like a snowball rolling downhill; the bigger it gets, the faster it goes! Your SEO will naturally improve in this scenario as well.
No matter how you slice it, social media marketing makes good business sense. It may be an explosion at first with fast growth and a nearly unstoppable contagion. However, longevity of your social media marketing depends on getting that slow burn going where the fuse stays lit and people are continually referring friends, linking to you, and feeding your SEO results.
If you’re ready to implement your practice’s social media marketing strategy, give us a call at 951.665.8360 or use our contact us form. There’s no better relief than placing your cosmetic surgery marketing into our professional hands.