Link Building for Best Cosmetic Surgery Advertising Results

Learn How to Get the Most Traffic from the Google Search Engine and Dominate Your Competition

So you want your site to get to the top of Google, right? So do the other million or more Web pages that are competing for the top spot in the same game. That's OK, though, because if you know what to do, you'll beat out the competition and race to the top of the search engine rankings in just a few short weeks. It's not an overnight success or a way to get rich quick, but with continuous link building strategies in place, your website will see a massive change in the right direction. Here's how to implement an ultra-effective link building strategy.

Building links to your site from other sites is one thing; and a good one at that. However, if the links that point to your site are irrelevant or not in line with what your site is about, it can actually hurt your ranking in Google’s search engine. What you want to do is get links from other sites that are not direct competitors of yours, but rather provide an enhancement to what you do. Links you get from authoritative sites related to plastic and cosmetic surgery or even online medical office directories because they will enhance your own rankings in Google. Then, simply ask the sites to return the favor by linking back to you.

Who Should You Ask for Links From? 

Who specifically should you target? One example in the realm of cosmetic surgery advertising to patients would be a site that provides medically-related education articles and videos. If you find a provider of accurate information that you feel would benefit your patients, then link to them! Your site should have a section for “Resources” or “Partner Sites” that is comprised of many links to valuable resources for your patients.

Spice Up Your Site's Link Directory 

You may even choose to section your directory into “Colleague Resources” and Patient Resources”. Perhaps you’ve had a great experience with a printer or a cosmetic surgery advertising firm; link to them on your directory page! In turn, ask them for a link back to your site and it will help your Google PageRank (your score from Google) instantly. You can also include embedded YouTube videos on your directory page and include a small link underneath the YouTube player that connects to the site that made the video. No one can argue with you when you show them how you’ve linked them and how good you’ve made them look!

Our Easy 10-Step Link Building Process

So, how do you approach the sites that you would like to link to you? Here’s a step-by-step link building strategy for you to start implementing right away.

1. Download the Google Toolbar from toolbar.google.com.

2. Once you have downloaded the Google Toolbar, open up Internet Explorer or Firefox/Mozilla. Look at the top right of your screen and see the small, light blue wrench? Click on it and select “Toolbar Options” from the pull down menu.

3. Now, a window has popped up that is called “Toolbar Options”. Look at the left-hand area of the box where the navigation links are. Click on “Tools”.

4. Next, you will see the “Tool Selection” menu. Check the box to select “PageRank”. Your Google toolbar will now tell you what you need to know.

5. Look at your browser again. At the very top, you’ll now see a small, long rectangle with a downward-pointed arrow to the right of the rectangle; this is the magic tool you’ll need to help with your link building efforts.

6. Go to Google.com and type in your city name followed by either “plastic surgery” or “cosmetic surgery” (do not include the quotation marks). See that page 1 includes the top sites that are receiving Internet traffic for those search terms? This is where the link building begins.

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7. You will now need to start by clicking on the top site located just below the area of “Sponsored Links”. In this case, the site would be “Kelly Gallego, M.D….”. However, since I am searching in Corona, CA and not in Sioux City I will be clicking on the #2 site: “Orange County Cosmetic Plastic Surgery Surgeon Newport Beach”.

8. Once you are on their site, place your mouse cursor over the Google toolbar’s PageRank information. You will be able to see, on a scale between one and ten, what PageRank that site has. The higher the score, the better. This site has a decent PageRank score of 3.

9. To find out which sites are linking to this cosmetic surgery practice’s site, simply click on the small arrow in your Google toolbar PageRank tool and select “Backwards Links”.

10. Now, you’ll be able to see all of the sites that link to the site you’ve selected. You can repeat this same process for every #1 site in the Google search results that pertain to the search terms you enter. Another reminder; you’ll want to repeat your Google search by city/town name and the type of practice you have (cosmetic surgery/plastic surgery and cosmetic surgeon/plastic surgeon). You can also search for city name plus the name of one of the procedures you perform and repeat the searches until you have found all backwards links for practices that perform each procedure in your area.

You're Ready to Rock n' Roll

Now, create a link to each of the above sites (where applicable) on your own site in a “Resource Directory”.

You’ll want to share this with each of the sites who link to your competitor’s sites.

Finally, you’ll want to contact each of the sites that are linking to your competitors’ sites. You should do this via an email directed toward each site (look for the webmaster’s information). The webmaster would likely be the right person to handle link building strategies and decisions.

Your email may look something like this:

“Dear Webmaster of (backwards link site name here):

I am a plastic surgeon in the (your city name here) area. I’ve found your site to be especially helpful in providing information to patients who visit my own website, (include your own website address here). I have found it to be so helpful, in fact, that I’ve added your site to our own site’s online directory of helpful resources for my patients to explore. You can view your site’s listing by clicking here (include a link to the exact page where their site is displayed so they can see it for themselves).

I would like to request a link back to our home page in exchange for the link of yours that I’ve placed on our site. Both of us will benefit greatly from this exchange of links, as will our site visitors.

If you would kindly respond to my email and confirm our addition to your site, I’ll be happy to place your link at the top of my directory page and include a picture of your logo as well. This will help your site receive the most traffic.

Sincerely Yours,

Dr. ____________ “

Now that you have the 10-step process for link building for your cosmetic surgery marketing and Google rankings, you have the tools necessary to make a huge difference for your medical practice!

If you’d like more information about link building or would like to hire us to handle your link building strategy, please contact us today. We’re happy to help teach you more about how you can do this yourself or provide you with a quote for how much we charge for our link building services.

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