Videos Stretch Your Cosmetic Surgery Advertising Dollar

There is some pretty astounding video technology available to us today. Not just for the professionals who get technical degrees in computer science, but for the everyday person…especially a cosmetic surgeon with a busy practice to run! The answer to making an incredible video with no experience at all is to make a PowerPoint presentation and then use a screen capturing software like Camtasia, Screen Flow, or CamStudio to turn it into a video.

Of course, the first task in posting a video to your site is to complete a PowerPoint presentation. Be sure to include all of the necessary elements that will make your presentation engaging and effective for your patients. Click here to view our article about creating scripts and how to be most effective in your cosmetic surgery advertising efforts. The below tools are screen capture programs that you can use to create an amazing video for your patients.

• Camtasia – A software that you can download online from http://www.Camtasia.com. The idea of this program is that when you have a microphone (or headphones with a microphone), you can start the Camtasia program, then run your PowerPoint presentation in the “presentation mode” and capture your screen and voice at the same time. The result? A professional video! Camtasia costs $99 to purchase the basic program (or an additional $29 to upgrade); you can try it out for free for 30 days.
• Screen Flow – For the Mac computer only, this software has more robust features as far as special effects and font options than Camtasia. You can download version 2.1, as of this writing, to capture your Mac’s screen along with your voice and Keynote (that's like PowerPoint on the PC) slide presentation. The cost? Free! Download from http://www.apple.com/downloads/macosx/video/screenflow.html.
• CamStudio – A free, open source screen capturing software available to anyone with a PC and a need to create these types of videos. This program is slightly different from Camtasia in a few aspects, but for getting the basics turned into video, it’s a great tool. Read the entire front page of the site for technical updates on the most recent version. You can download it here at http://camstudio.org/.  

No matter which program you choose, give it some time, usually a few hours, to get to know the program and how to use it. You’ll soon discover that each is pretty intuitive, allowing you to easily learn the logical places to explore in order to achieve the desired results in your video.

If you’d rather not do the videos yourself and would like to learn more about our video marketing services to help your cosmetic surgery advertising, please feel free to visit our video marketing page or contact us. We'll be happy to provide you with more information about how we can bring your procedures to life on your site through the technology of video.

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