How to Create a Profitable Library of Content for Your Patients to Explore

When it comes to building patient trust, showing them that you are an expert from the moment they visit your site is what will win them over. If you provide them with real and useful information as they are considering a plastic surgery procedure, they will not only trust you, but will be more likely to select you as their cosmetic surgeon. Here are some creative ways to create a content-rich library for your patients that will help make your cosmetic surgery marketing efforts ultra-effective.

• Make a short introduction video telling them a little about yourself including what education and board certifications you have. Give them some navigation pointers to find just what they are looking for on your site and instruct them exactly how they can contact you and your staff. Be sure to provide your phone number in the ending moments of your video so they know where to reach you.

• Have a section of your site dedicated to “Patient Education Videos” that go into detail about each of the procedures you perform. Make a separate video for each procedure explaining what patients can expect, how long each procedure takes, and the healing times they can expect. Videos are well liked by Google and get top rankings. Don't forget to include video marketing as a part of your overall cosmetic surgery marketing strategy.

• Make another section of your site for “Patient Education Articles” that will explain your procedures in words and should also include some before and after pictures for each procedure within each article. Not only will your patients learn with words, but the pictures will reinforce your expertise and the integrity of your work. This is one of the best ways that patients will find your site in the search engines...SEO and cosmetic surgery marketing all wrapped into one effective tool.

• Consider adding a “Photo Gallery”, divided by procedure type, for your patients to explore. Patients are looking to see how other patients’ results turned out. For breast augmentations, for example, some women look specifically for pictures of women with their same body shape. This can help them to visualize what they might look like after undergoing that same procedure. It is extremely helpful, and we would dare say mandatory, to include a photo gallery on your Web site.

The reason why you’ll want to include videos, articles, and photos on your site is because every patient learns in a different manner. It’s a great idea to cater to each person’s individual learning style through your cosmetic surgery marketing techniques in order to provide them with what they need to help them make a decision to schedule an appointment with you. By including these various means of delivering information on your site, your patients will be more likely to stay, explore, and take that next crucial step towards coming in for a consultation.

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