Turn Site Visitors into Patients with Effective Cosmetic Surgery Marketing

The more the better when it comes to site content. Because we are living in “The Information Age”, Internet visitors on your site are hungry, even voracious, for good quality content. If you can provide it to them, they are less likely to click away from your site and more likely to pick up the phone and schedule a consultation. Cosmetic surgery marketing has never been more effective; the Internet is now the #1 place where patients get their information.

1.  Offer a page dedicated to your pre-op and post-op requirements. This can be especially helpful for existing patients who need to see this information during non-working hours. To know that they can visit your site and see the exact information you gave them on paper during their final pre-op appointment is invaluable.

2.  Don’t forget to tell patients how they can contact you. Generally, a site’s area for contact is called a “Contact Us” page. This is an essential part of any cosmetic surgery marketing plan. Your page should include every means possible that your patients can contact you and your staff. This can include your office number and emergency contact number (perhaps to your on-call service provider), your email address (include a link as well as a form they can fill out), your address, fax number, and hours of operation. Offer checkboxes on your contact form so the patients can indicate whether they would like to schedule an appointment and to tell you which procedures they are interested in.

3.  Payment options available should be clearly visible on your site. Make a separate page, if necessary, because it will serve as a tool to help you gain your patient’s business.  For patients who need financial assistance through Care Credit, their MasterCard or Visa, or even through your office’s payment plan option, your site should be a place where they can get an idea of how they can pay for their procedure. Use easy-going, friendly language and they will feel comfortable making an appointment and talking about it when they meet with you.

4.  An FAQ (Frequently Asked Questions) page is often times overlooked when executing a cosmetic surgery marketing strategy. However, an FAQ is essential in the eyes of patients. Doctors who leave out this crucial piece of site information are missing out on gaining the trust of their patients by educating them first. Once they see that you are there to help them understand what to expect,they can start to let down their guard and trust you more.

5.  Educational links to organizations and sites like WebMD are wonderful ways to provide reliable information to your patients without the fuss of creating the entire article content yourself. Always review the site content you are linking to so that you agree with its contents. Your patients will assume that any links you provide on your site are in line with your core beliefs and practices.

These useful resources on your site will allow patients to really understand what they can expect before they meet you. You’ll be selflessly educating them and answering some of their biggest questions and concerns ahead of time. The result? They’ll trust you!

Further, if you can use this caliber of cosmetic surgery marketing to position yourself as their “go-to-doctor”, you’ll not only have gained a one-time patient but a lifetime client (and all of their potential referrals, too).

Go back to Web Site Design Tips Main Menu