Articles

Video Marketing Infographic for Medical and Dental Practices

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Site Navigation Do’s and Don’ts

Updated on April 23, 2013 To give your website visitors the ability to find information quickly is the very best way to help your medical practice marketing efforts pay off. For each visitor who lands on your site, there is a reason why they came. With these

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How Patient Newsletters Can Boost Marketing Results

Updated November 10, 2014 Patient email newsletters are there to help you touch base with patients in a different, even more personable, way.  It’s something great that happens between doctor and patient when they’re not thinking about getting a procedure done. As such, newsletters are a great

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Link Between Staff Communication with Patients and Your Profits

Updated November 7, 2014 Any relationship needs nurturing and attention; your physician-patient relationship is no different.  But how about the relationship that your patients have with your staff?  Not only do they represent you, the doctor, they can be instrumental to selling your services to existing patients…and

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Two Mistakes to Avoid in Practice Marketing

Updated November 7, 2014 Being a marketing consultant to plastic surgery, dermatology, and cosmetic dental practices as well as a patient myself, I’ve picked up a thing or two about the mistakes that doctors make with their patients. In the following list, you’ll discover the top two

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How to Build Profits Using Social Media and SEO

Updated November 7, 2014 Your aesthetic practice may be experiencing what many others are going through right now: no matter what you seem to do, your efforts are yielding hardly any patients or referrals. There are several ways to counteract the fact that lots of patients have

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Link Building 101 for Better SEO

Updated April 4, 2013 – So you want to get to the top of Google, right?  Unfortunately, So do the hundreds or thousands of other doctors that are competing for the top spot in the local SEO game.  That’s OK, though, because if you know what to

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The Explosive Reaction Between Social Media and SEO

Updated November 7, 2014 Social media marketing is something so explosive for a medical practice that many doctors are actually afraid to light the fuse and let the explosion happen. They fear that once the “bomb goes off” they won’t be able to keep up with the

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SEO Success Starts Here

Updated April 4, 2013 Your aesthetic practice is your pride and joy. It took you years of medical school as well as surgical experience to be in the place you are today. That means everything to your patients. However, if you are neglecting your online medical marketing

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How to Analyze Your Site for Better Profits

In your aesthetic practice, there’s no better medical marketing tool than your web site.  Sometimes visitors are looking to see if you perform a specific procedure that they are considering.  Others would simply like to read more about you before deciding whether to schedule a consultation. Either

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Help New Patients Schedule a Consultation

“You can bring a horse to water, but you can’t make it drink.”  Right?  Not necessarily so when it comes to prospective patients who are on your Web site. Your site visitors have found you online because they are already interested in your services and live in

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5 Ways to Convert Site Visitors into Patients

When it comes to web site content, the rule is: “quality over quantity”.  Because we are living in “The Information Age”, Internet visitors are hungry, even voracious, for good quality content. If you provide it to them, there is no need for them to leave your site. 

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Elements to Avoid in Web Site Design

Your web site is a reflection of you, your staff, and your practice.  The idea is to help your visitors find what they are looking for and to keep them engaged long enough to determine that you’re an expert and decide to schedule a consultation. If your

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How to Create a Profitable Library of Content for Your Patients

When it comes to building patient trust, showing them that you are the expert from the moment they visit your site is what will win them over.  If you provide them with valuable, useful information as they are considering the services you provide, they will not only

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How to Animate PowerPoint Presentations So They Play Like Videos

Updated November 10, 2014 – There is some pretty astounding video technology available to us today.  Not just for the professionals who get technical degrees, but for the every day person. The answer to making an incredible video with no experience at all is to first make a

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How to Create Effective Patient Education Videos

Updated November 10, 2014 – There’s no better method of delivering information to patients than through video.  It’s convenient and helpful for them to learn instantly from the comfort of home or while on-the-go using a mobile device. The goal of your practice marketing videos should be

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How to Educate Your Patients in the Most Effective Ways

Updated November 10, 2014 – “Content is King” is how the saying goes in Internet Marketing.  And that couldn’t be more true for web surfers and even more so for potential patients. Your web site visitors want to know how procedures are done, what your before and

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How to Teach Web Site Visitors and Build a Larger Patient Base

Updated November 10, 2014 – Your website is sometimes the very first impression that your prospective patients have of you and your staff.  If your site is designed with engaging content, informative videos, and easy-to-find information they will be able to find what they are looking for.

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Do’s and Don’ts of Outsourcing: Buyer Beware

Updated November 10, 2014 – Outsourcing your Internet marketing and SEO to a professional can seem like an overwhelming task if you don’t know what qualities to look for.  The good news is that there are several ways you can pinpoint a good medical marketing company. Here

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Disadvantages of Trying to Market Online Without Help

Updated November 10, 2014 – There’s a lot to be said for people who are go-getters and who aren’t afraid to try something new.  Skydiving, for instance, is just one of those things that anyone with some guts and “chutzpa” can do. Unfortunately, the same can’t be

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The Do’s of Patient Referral Programs

Updated November 10, 2014 – It never fails.  Many of our first-time clients are stymied with confusion because they don’t know what they’re doing wrong or why their patient numbers are falling.  The biggest reason for this is lack of communication with existing patients.  Believe it or

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The Don’ts of Patient Referral Programs

The Don’ts of Patient Referral Programs

When it comes to patient contact, many plastic surgery, dermatology, and cosmetic dentistry practices shy away from consistent communication with their current and past patients.  This is the biggest mistake you can make. Why? Well, patients already have an interest in your aesthetic services and what you

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Secrets to a Successful Direct Mail Program for Patients

Updated November 10, 2014 – Today’s patients want more than a great doctor.  They are looking for a phenomenal staff that goes above and beyond their expectations.  They also want a website to visit that will educate them on exactly what they need to learn. Additionally, they

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Part 2: Building a Profitable Email List

In part 1, we looked at some of the essentials to building a patient email list and how stagnant your practice can become without this list.  Here is the final installment in this two-part series. If you missed part 1, please click here to read it first. 

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Part 1: Building a Profitable Email List

Updated November 7, 2014 Stagnation. It drums up visions of green, mucky water that smells bad and sits around gathering bugs; the water isn’t going anywhere…and that’s the problem. Stagnation in your plastic surgery, dermatology, or cosmetic dentistry practice is as destructive to the inflow of patients

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10 Secrets to Growing a Multi-Million Dollar Practice

Updated November 7, 2014 The most successful plastic surgeons work on continual improvement of their processes to provide the attention, results, and follow-up that patients are looking for.  Experts like these understand that the basics of person-to-person care and outstanding bedside manner never change. The following is

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How to Give Patients What They Want

Updated April 4, 2013 – Inside the Mind of the Aesthetic Patient By: Catherine Maley, MBA Book Review – Your Aesthetic Practice/What Your Patients are Saying By Catherine Maley, MBA, Author Introduction A truly successful aesthetic practice is tuned into their individual patients’ wants, needs and concerns.

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How Social Media Affects SEO Results

Updated November 7, 2014 You might be a beginner, a baby perhaps, at social networking right now.  Maybe you’ve heard about it but never looked into how it can help your aesthetic practice.  That’s not a problem! In this article, we’ll teach you about how you can

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Best Practices: Using SEO in Plastic Surgery

Updated April 4, 2013 Just as your expertise as a plastic surgeon is learned and perfected over many years; cosmetic surgery marketing is an acquired skill that takes time. Specially-constructed marketing strategies for the plastic surgeon are perfected for each individual practice. This type of strategy goes

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